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Patanjali Paridhan is Patanjali’s first Clothing outlet

India-born FMCG and Ayurved medicines company Patanjali has launched its first clothing store in India.

Called as Patanjali Paridhan (Paridhan means dress in Sanskrit),
their first clothing store has been launched in New Delhi’s Netaji Subhash Place, a big business hub in North Delhi.

Buy Sanskari Jeans For Just Rs 500!

As per available information, there will be three sub-brands under Paridhan’s umbrella brand: LiveFit, Aastha and Sanskar.

While Livefit will be targeted for me, Aastha will cater to females and Sanskar will be a brand for kid’s clothes.

As per a report by IndiaTV, fully ‘sanskari’ (traditional) jeans would be sold for Rs 500. As per Baba Ramdev, who launched this outlet, the jeans would look like ‘branded’ jeans, which are sold for Rs 5000 normally.

Baba Ramdev Wants To Beat ‘Foreign Brands’

The vision behind launching a dedicated clothes brand by Patanjali is ‘defeating foreign brands’ in India.

Before the launch, Baba Ramdev said, ‘Patanjali Paridhan’ with several products ranging from jeans, ethnic wear to accessories will be launched this Dhanteras to counter foreign companies,”

Dhanteras is today, November 5th, which falls two days before Diwali. Buying new clothes utensils, appliances etc are considered as auspicious on this day.

Way back in 2015, we had reported that Patanajli will launch their own clothing brand, whose speculative brand name was Vastram that time.

As per reports, Bana Ramdev was pretty confident of giving a tough fight to established brands like Levi’s, Nike, Adidas etc, and provide cheaper, better quality ‘branded’ clothes to Indians.


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