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Reliance Jio to enter Ecommerce with O2O Model

As of the reports, Reliance Jio will soon venture into eCommerce, with Online to Offline business model, also called O2O.

Merchants would be enrolled
into the program, based on this O2O business model, with promise of optimizing their revenues, without any further investments. As per some reports, demands would originate from Tier2 and Tier3 cities. 

Officials said, “At present, the cost of delivery will be very high, making this unviable. So, you have to create local markets and be present everywhere, where you know the local merchants and local customers and Jio will have to connect them,”

O2O Business Model :- 

Online to Offline business model is a hybrid business model, wherein both offline and online point of contacts are used to complete the cycle.

This can be a typical O2O based ecommerce process:

Step 1: Customer checkout the products online, while sitting in his/her office; and make the order.

Step 2: Customer chooses a delivery point, which would be offline merchant, near to his/her home.

Step 3: While coming back from the office, the product is picked up.Payment can be made both online and offline.

Last year too we had reported that Jio plans to venture into ecommerce via O2O model.

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