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Flipkart to begin Loyalty Program - Know more details

Flipkart which has been now hold by Walmart is all said to introduce loyalty program to beat the Amazon Prime membership program.

Sources reveals that,
Flipkart will spend Rs 1200 crore this time, on their loyal customers.As per unconfirmed reports coming in, Flipkart is now all set to relaunch their loyalty program by end of July or August.

The plan, it seems, is to cash-in the peak October-January season, and trigger more sales via loyalty program.

Infused with fresh capital from Walmart, Flipkart will spend Rs 1200 crore on their loyal customers, in the next three years.

As of now, there are two types of special features being planned for their loyalty program:
  • Early access to exclusive offers from brands
  • Low cost or free shipping, pan-India

Flipkart’s loyalty program won’t be based on an upfront payment, but rather based on the frequency of shopping.

Person who is close this development has told " The idea is to start treating the cohort of loyal customers as more special. This is why it will be based on frequency and repeat purchases rather than a fixed fee paid upfront"

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