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Amazon Now app rebranded to Prime Now, Get 2-Hour Ultra-Fast Deliveries

Amazon India has officially announced its rebranding of its grocery offering Amazon Now to Prime Now as it looks to offer more benefits to Prime members.

With Prime Now, Amazon will provide
exclusive Express 2-hour delivery to Prime members anytime between 6am to 12am (midnight). Also, same-day and next-day delivery will remain available for all customers, in 2-hour slots from 6am to 12am (midnight).  Prime Now, an app-only service, is now available to customers in Bengaluru, Hyderabad, Mumbai, and New Delhi.

Sameer Khetarpal, Director, Category Management (Grocery), Amazon India, said "We are excited about scaling up our grocery experience with a significantly expanded selection and new delivery services with Prime Now, an Ultrafast App, for 'delivery in hours'."

Siddharth Nambiar, Head of Prime Now, Amazon India said,"On Prime Now customers can shop for products from our Now store which is fulfilled by Amazon. We have invested in customised infrastructure of fulfilment centers (FC) for faster deliveries and chill chains to maintain temperatures at optimum conditions for leafy products and dairy products like curd and paneer. We are encouraged by the strong customer response and quantities ordered have grown by 90% monthly since the launch of the Now store."


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