Thursday, 21 June 2018

Facebook Messenger includes Autoplaying Video Ads

Most known instant messaging platforms on mobile Facebook Messenger has now got a new feature autoplay video ads built right next to your private and group chats. 

Recode, Stefanos Loukakos, head of
advertising at Facebook Messenger, said, "Top priority for us is user experience. So we don't know yet [if these will work]. However, signs until now, when we tested basic ads, didn't show any changes with how people used the platform or how many messages they send." 

Facebook Messenger launched a new feature that makes use of augmented reality (AR) to help prospective shoppers check out products with a real-world view. While ads on messaging platforms are seen with a critical eye, Facebook believes targeting its 1.3 billion Messenger users is crucial for long-term growth of the Menlo Park-based social media giant. 

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