Google Play new UI rolls out

The big new Google Play UI update with the revamped mobile interface providing an enhanced navigation, improved animations, and with an effective switch between apps and entertainment offerings has been made online via online profile of a Google employee this week earlier.

The updated interface has now begun
rolling out to selected users, and since it’s a server-side switch, updating to the new version of Google Play via .apk file isn’t possible. With the new update, a new version 5.10.29 is displayed, and this is required to get the backend flip.

The new Google Play UI also gets a changed slideout navigation menu with new Apps & Games and Entertainment sections on the top and the direct shortcuts for the rest of the Google Play sections. Google Logo is search button is also updated to new look and Google Play homepage gets a better organized content in two sections as informed in the form of “Apps & Games” and “Entertainment.” The Entertainment section has icons such as Movies, TV shows, Books and Newsstand subscriptions, and the newest “highlights” row which displays the of what’s new in Apps & Entertainment, while buttons at the top lets you to access the Top Charts, Categories, or the Family section quickly that features kid-friendly apps and games.

It’s also now easier to explore and discover new content as the updated storefront has also moved to a horizontal scrolling mechanism to brows the several listings. The app side is more identifiable with navigational elements in the Android green shade and the Entertainment side in the colorful blue, red, oranges and purples.

Google staffer Kirill Grouchnikov has posted the images, and he showed off the animations, where the green bar expands into the status bar, and pops back as it’s scrolled down. The storefront is designed to support right-to-left languages.